CvdBremen conducted a trend analysis for the Eindhoven Daily Paper that started with a pile of reports as a result of a research: ‘How to interest youngsters for the newspaper’. From the enormous amount of information the most striking quotes

were collected. By arranging the quotes a plan was shaped with many concrete suggestions to interest young people for the daily paper. Each step is explained in a chapter, completed with a list of ideas, amplified with some visualised examples.